Ep 190: Bridging the digital-physical divide in letters and parcels


Manage episode 256909450 series 2068608
By Ian Kerr and Postal Hub Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:

  • How Informed Delivery works
  • National census - a digital experience
  • Sending the US census, and the role of the postal service
  • Informed Delivery’s role in the process
  • The ultimate omni-channel marketing campaign
  • Conducting elections by mail
  • The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
  • Unboxing videos, upselling opportunities, and the future of Informed Delivery

229 episodes