Ep 205: the sustainable brand, from sourcing to the last mile - with Melissa Obeid (La Fervance)

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By Ian Kerr and Postal Hub Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Melissa Obeid, founder of sustainable luxury beauty brand La Fervance, joins me to discuss brand values, the supply chain, and the last mile. We cover:

  • What sustainability means for a brand
  • COSMOS certification
  • Building sustainability into a brand’s DNA
  • Packaging - including minimisation of plastic usage
  • Minimising the carbon footprint in the supply chain
  • Quality
  • What happens to packaging after the consumer has used the product
  • Refillable packaging
  • Choosing the right logistics and delivery partners
  • Carbon neutral delivery and green delivery options
  • Growth in direct-to-consumer e-commerce
  • Unboxing and its environmental consequences
  • Size of parcels (with packaging) and the impact on the number of parcels that can fit in a delivery vehicle

229 episodes