Ep 221: Generation Z and the mail


Manage episode 280192429 series 2068608
By Ian Kerr and Postal Hub Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The USPS Office of Inspector General has published research into Generation Z and the mail. Dr Joanna Wu Gerhardt researcher at USPS OIG and one of the co-authors of the report “Generation Z and the mail”, joins me to discuss some of the key findings from the report:

  • Defining Generation Z
  • Do Gen Z digital natives know anything about the postal service?
  • Kinds of mail Gen Z receives and sends
  • Communications preferences across digital and physical media
  • Parents, Generation Z, and visiting the post office
  • Strategies for engaging with Gen Z
  • Advertising mail and marketing mail
  • Promoting parcel / package delivery to Gen Z - including augmented reality
  • Technology and valuing relationships

229 episodes