PR Research with Jen Barth: Episode 97

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How Research Can Collaborate with PR & Marketing Why PR Research Makes for Better Campaigns

Jen Barth, the owner of Big Small Brands, has held many positions in sales and marketing. She has always been curious by nature and in her first job, which happened to be PR, she asked her boss “we are doing all of this work to get the media to pay attention to us…are we selling any more clothes?” This question ultimately led her to specialize in the research side of marketing, which is what host Amy Rosenberg talked with Jen about on the PR Talk Podcast.

See the entire write-up at https://www.veracityagency.com/podcast/pr-research/

121 episodes