How to Build a Content Strategy for Your Business with Abby Herman

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By Racheal Cook, Racheal Cook MBA: Author, and Business Growth Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

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