Cancon and Beyond - How Wattpad Is Becoming a Global Content Destination and Distributor

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By RBC Disruptors, RBC Thought Leadership, and John Stackhouse. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

COVID lockdown restrictions have boosted the desire to consume creative content higher than ever. What’s new about this era is where the content is coming from -- a diversity of voices from around the globe, not originally directly linked to traditional publishing firms, production companies, or movie studios.

We explore this phenomenon in this episode of RBC Disruptors by looking into the origin story of Wattpad. As co-founder and CEO Allen Lau tells host John Stackhouse, the company was inspired by the desire for a good app for reading on mobile phones. Now, it’s turned into a content powerhouse, with more than 4 million writers uploading stories in 50 different languages. The most promising are turned into books, T.V. shows, and movies, like The Kissing Booth, After We Collided, and She’s With Me, thanks in part to Wattpad’s custom AI engine.

It’s a global company with global perspectives, but Lau believes it’s also important to represent Canadian perspectives on the world stage. This episode of RBC Disruptorslooks at a whole new viewpoint on Canadian content.

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