JBC: Introduction to Special Issue Crossing Boundaries: Working and Communicating in East Asia

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The special issue “Crossing Boundaries: Working and Communicating in East Asia” was conceived with the intent to give a stronger voice to research on business communication practices in East Asian countries. The realities of a global business marketplace call for knowledge that would deepen our understanding of other cultures and dismantle the monolithic concept of “Asia” so frequently held by the West. Our goal was to provide a forum for scholarship from this region, the findings of which can and should be incorporated into training programs and operational practices in international business.

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