Ep. 002 Sales Enablement Effectiveness Gap

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By Bob Junke, Adventace Founder, and CEO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Heinz Marketing studies in 2015 and 2017 concluded that there is “...a massive gap between the importance and effectiveness of Sales Enablement.

In this podcast I’ll discuss the Nine Factors that Create the Sales Enablement Effectiveness Gap. My objective is to identify these factors to help you and your organization determine where you may have sales enablement problems so that you can take corrective actions.

5 episodes