Ep. 005 Sales Enablement Defined

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By Bob Junke, Adventace Founder, and CEO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I subsequently wrote was then published on their website and in various sales management magazines.

I took this definition very seriously because I believe that it should serve as a beacon, identifying what we need to do to make sales enablement successful. So in this podcast I will define sales enablement and identify the six key infrastructure factors to consider, then discuss each.

5 episodes