An Infinitely Cleaner Way to Clean Your Floors


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In this episode of Art of the Kickstart, we interviewed Al Pierce, CEO and Founder of Infiniti Clean, makers of the patented cleaning cartridge system. The Infiniti Cleaner eliminates the need to replace dirty, single-use wet floor pads by using a continuous roll of cleaning fabric. Listen in and learn about Al's product development journey and his road to Kickstarter. Topics Discussed and Key Crowdfunding Takeaways Al Pierce's entrepreneurial background and the inspiration behind the Infiniti Cleaner The challenges that came with the extensive design and prototyping process Why they decided to crowdfund the Infiniti Cleaner The product and marketing prep work they did before launching the Kickstarter campaign Their considerations when looking for a crowdfunding agency to work with Links The Infiniti Cleaner on Kickstarter Infiniti Clean How to Master the Art of Selling by Tom Hopkins Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, I am talking with Al Pierce, CEO and founder of Infiniti Clean. Al, thank you so much for joining us today on Art of the Kickstart. Al Pierce: Pleasure to be here, Roy. Thank you so much. Roy Morejon: So you have a new revolutionary breakthrough in floor cleaning, which I know people are going to be super excited for just given the world in the state that we’re in right now. So the Infiniti Cleaner is set to launch here on Kickstarter very quickly. It will replace the need to handle all those dirty Swiffer cleaning pads and everything else that needs to be cleaned with all the dirt that’s out there these days. So really excited to hear a little bit about your background and what inspired you to create the Infiniti Cleaner. Al Pierce: Oh wow. If I was still 22, my background explanation would be much shorter, but I originally was an entrepreneur from a very early age and I started traveling actually to China in the mid eighties. I originally involved in sporting goods and designed a number of patents and protective equipment and did that for a couple of decades and had a blast doing that, just got under my skin to be an entrepreneur and loved that and traveled throughout the United States and selling products to NFL teams, colleges, and retail stores. Al Pierce: Then later, much later in life while cleaning my own house, I had a couple of dogs that were always shedding too much as anybody with a dog might understand, and was using a product, a Swiffer product to clean the floor. And I just, I don’t know, I was always one of those people that if you drank water from my glass, I’d go off and get a new glass until I had a bunch of kids later in life and changed that theory. Al Pierce: But I didn’t, I really didn’t like touching those dirty slimy pads and us...

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