Episode 86 - Marketing your business with virtual retreats and challenges - Kera Wasserbatch


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Marketing your business with virtual retreats and challenges

If you run live events as part of your marketing strategy, you don’t have to miss out this year. There’s an exciting new demand for virtual retreats and challenges that has sprung up, thanks to COVID-19.

That’s according to my guest on today’s podcast, Kera Wasserbatch of On the Edge Event, a company that specialises in live events and summits, both in the virtual space and IRL.

Virtual retreats and challenges, just like live attendance events, can help you to connect with your audience and create long-lasting relationships with high value customers. Virtual retreats can act as a preview to live events while virtual challenges are a great way to build your email list. Both virtual retreats and virtual challenges help you to make deeper, more meaningful connections with your audience.

Rather than extinguish any enthusiasm for live events, COVID has helped to reignite a new, more interactive formula for virtual events. Listen to my podcast today to find out how to plan a truly engaging, memorable online virtual retreat or challenge to help you market your business…

What we discuss:

  • Virtual retreats versus virtual challenges – what will work for you
  • First steps to putting together a virtual event
  • The best way to use break out rooms for clients
  • Why virtual events are all about the experience

What you will learn:

  • The essential formula for hosting a virtual retreat
  • How to create a virtual challenge that really works
  • Understanding the technology you need to run virtual events
  • How to create a meaningful virtual experience for guests
More about Kera

Kera Wasserbach is the owner and co-founder of On the Edge Events, a full-service event coordination company that helps inspirational people plan life-changing events. She is also the co-founder of The Virtual Event Experts, which serves through their membership and online products to educate people about how to create a virtual event experience. Her mission is to develop and create exceptional experiences for those making personal connections through Live and Virtual Events. Kera is a strong believer in the power of personal connection and the impact it has on the success of your business.

Where to find Kera

To find out more about planning and hosting a virtual retreat or virtual challenge, connect with Kera Wasserbatch on Facebook or Linked in or email her at kera@ontheedgeevent.com



IG @kera.wasserbach

FB: https://www.facebook.com/kera.wasserbach

Learn more marketing tips on how to grow your business at alisonteare.com

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For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.

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