Episode 118 / Hyundai Motor Europe / Andreas Hofmann / VP of Marketing & Product / Finding The Balance Between the Physical and Digital Customer Journey


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By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As the VP of Marketing & Product at Hyundai Motor Europe, Andreas Hofmann has to “catch the taste of the European customer” and compete to find the best car for his mainstream customer segment. During the pandemic as well as in the face of increased digitalisation, his Shiny New Object has become the balance between physical and digital in the customer journey. As cars remain an emotional purchase, this is more difficult to find than it might first seem.

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