Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager


Manage episode 293618474 series 2440638
By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as technology continually evolves and offers marketeers more exciting opportunities to communicate with customers and create a more useful and convenient way to access their favourite brands online. Should this be prioritised in favour of “the basics” and how does it all work together? Jordan explains his experience of XR at the Co-op and shares his best marketing tips, too.

173 episodes