Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office

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By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too. Our latest guest is Jim Mollica, the CMO of Bose Corporation and a self-confessed music geek. His Shiny New Object is the renaissance of audio and he shares with us how Bose are capitalising on it, and how he sees it influencing the future of marketing. Listen to Jim’s marketing tips, his advice for immersive content creation and some of his best career stories, in the latest episode.

173 episodes