Episode 144 / Sam Dolan / Aunt Bessie's / Head of Marketing

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By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously.

Her Shiny New Object is direct mail and the way it can be used to target consumers and combine with other channels to create new and interesting campaigns with a different level of engagement.

Listen to Sam talk about her plans for using direct response advertising as well as her top marketing tips for new marketers, her best purchases for work, and her favourite books as well.

173 episodes