Manage episode 304305041 series 2440638
In his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on what he calls the new growth area of marketing: the digital universe.
Sir Martin's Shiny New Object is the two worlds of advertising, specifically the split between analog and digital. He finds that the difference isn't being made clear enough, with analog having very little or no growth whereas digital has huge growth potential.
Listen to Sir Martin talk about the future of digital, how marketers should adapt their model, and his top tips for those just starting out in the industry today.