SPOS #740 - Jonah Berger On Being A Catalyst For Change

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By Mitch Joel and Mitch Joel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to episode #740 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #740 - Host: Mitch Joel. Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst - How To Change Anyone's Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over fifty articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. Now, let's into this discussion about the trials, tribulations and opportunities that come from the notion that, "change is hard." Enjoy the conversation...

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