SLS279 What sales and marketing trends will be paving the way next?


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By Jessica Lorimer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We are all aware that 2020 has not exactly been as promising as it should have been.

As well as battling with the global pandemic, the impending death of the high street and having to adapt our lifestyles to the challenges we are currently facing, we are inevitably looking at another recession.

Which is why Jess is sharing with you the sales and marketing trends that we should be moving forward with to help this year be a successful one for you.

Jess is sharing with you:

  • The importance of focused and concise messaging, be clear on what you are going to do and who you are going to help achieve their goal.
  • How and why B2B is going to be the biggest sales trend by the end of this year, they have a survival plan in place and you need to be part of it
  • Why influencer marketing is on the decline and what actions you should be taking to combat this


‘The word recession is almost synonymous with the word opportunity.’

‘As entrepreneurs, we're primed for crisis. And that's a great thing, isn't it?’

‘Be a specialist now, you can change your specialism as your business grows.’

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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298 episodes