Smith, Gambrell & Russell: Lee Watts | Chief Marketing Office | Legal Marketing Experiences


Manage episode 180930720 series 1456831
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About Smith, Gambrell & Russell, LLP Learn more about Lee Watts As Chief Marketing Officer, Ms. Watts is responsible for the marketing, advertising and business development of Smith Gambrell. She works closely with the attorneys to develop and implement business development plans for practices, industries and offices. [TRANSCRIPT] I initially wanted to go to law school and decided I would work at a law firm for a little while before going to law school. Once I did that, I decided I did not want to be an attorney. But I still had a very creative side to myself, and I loved creating and talking. A person at my law firm, where I was working originally just doing some research and some basic things, noticed that. I even actually mentioned that I was going to leave the firm because I was a little bored and I wanted to do something else, but they actually liked me enough to say, "No, they don't want you to leave, but we have a position in Marketing. You may be interested." I started in Marketing at this firm just as a Marketing Assistant, and I actually had a great marketing director who actually just loved me, and became my mentor, and wanted to teach me everything that she knew, and the rest is history. I just kind of took off and ran with it, and learned as much as I could about legal marketing. I am passionate about connecting the dots. As I've mentioned that before, I love seeing Aha! moments on the face of an attorney or even another staff member at the firm as you explain and talk about different marketing initiatives or different ways to connect to people. I love hearing about what attorneys are doing, and I love talking to someone in New York that's doing the same thing as an attorney in Atlanta. But they have no idea that they're serving the same industry or doing the same thing, so I help them connect. You have marketing and business development support here at Smith, Gambrell, & Russell. I know that things move very fast here. I know that, sometimes, we seem really overwhelmed. But I also want you to know that we hear you. We see you. We'll get to you as soon as we can because we believe in supporting you. You are our clients. We know that you have clients, and to some degree, they are also our clients. But we also see you as our client, and we're here to serve, and support, and help you further your careers and your brand. So just want you all to know that we're here for you. About Smith, Gambrell & Russell, LLP SGR is a full-service, international law firm that advises regional, national and global businesses on a wide range of legal matters. The firm’s more than 200 attorneys provide legal counsel in more than 45 specialized practice areas, including corporate transactions, litigation, intellectual property, aviation, banking, construction, and employment law. Founded in 1893, SGR has offices in Atlanta, Austin, Jacksonville, London, Munich, New York, Southampton, and Washington, D.C.

32 episodes