Should Text Be On Instagram Image Posts: Yes or No?


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By Richard Beeson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance.

You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram.

Our Hypothesis: Instagram images without text receive more reach and engagement.

Let's test and find out!

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