Manage episode 252604003 series 1532831
Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance.
You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram.Our Hypothesis: Instagram images without text receive more reach and engagement.
Let's test and find out!
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About the show:
Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media.