Manage episode 264497497 series 1378596
I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members.
Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them.
Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today.
From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession.
This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days before we recorded our interview.You’ll Discover
- What Anik did to improve conversions of his Inbox Blueprint webinar by 30%… and then improve monetization by 40% [16:59]
- The hardest thing to do when presenting a webinar… it’s the difference between converting 5% of your audience and converting 10% [20:17]
- How to get 95% of your customers to buy your “upsell” without adding anything more to your offer [22:31]
- How to figure “what” to say in your promo – this works whether you’re writing emails, sales pages, VSLs, webinars… pretty much any time you’re trying to sell something [27:53]
- The #1 reason why you lose the sale on a webinar (hint: it’s got nothing to do with your webinar length, how good your copy is, the price of your product, or the bonuses you’re giving them) [34:15]
...And much more!Helpful Resources
For a full transcript of this episode, visit our blog.
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