142 Wag's CEO Garrett Smallwood on Pets in the Time of COVID-19


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Garrett Smallwood was recently promoted to CEO of Wag Labs, the popular on-demand dog-walking service backed by venture firms from Freestyle Capital to Softbank.

New York Times said of the company “"Most dog owners should consider installing Wag on their phones just to have as a backup option. It is the best-designed and most efficient app for summoning a dog walker with some or no advance notice."

Garrett previously founded Finrise, a startup that Wag acquired.

In this episode, find out what happened to the market for walking dogs and checking in on pets when COVID-19 led to widespread lockdowns. It’s not as obvious as you might think.

We also discuss what happened to Wag’s employees -- and how they responded -- when COVID forced them out of the office.

Finally, we answer the question, "Is there a market for cat walking?"

Wag’s investors also include:

  • Tuesday Capital
  • Structure Capital
  • Social Leverage
  • Slow Ventures
  • RRE Ventures
  • Ludlow Ventures
  • Haystack
  • Greylock
  • General Catalyst
  • Sherpa Capital



154 episodes