SPA Girls Podcast – Ep251 – Alana Terry, Facebook Ads for Authors


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By SPA Girls podcast - self publishing for authors. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Alana Terry is a 6-figure, USA Today bestseller with more than forty published Christian suspense novels. She hosts the Successful Writer Podcast which is a fabulous marketing-focused podcast for indie authors of any genre. Alana has also created several highly regarded courses to help authors reach their dreams of achieving creative and commercial success.

Today we’re going to talk with Alana about how she uses advertising to grow her readership and how authors can navigate the sometimes confusing waters of Amazon ads and Facebook ads!

Alana tells us how she got into writing and then we dive into demystifying Facebook Ads in particular.

We discuss how you begin including which graphics and text work best.

Also how much you’ll need to budget for.

Then we move on to what to look for when checking your ads and how to know when and ad is working.

Sometimes what you see is not what you get and that’s the case when you factor in advertising one book from a series. Readthrough is so important when calculating return on investment. (ROI)!

Naturally we’re interested in any tricks we might use plus we weed out a few myths.

You can find Alana’s website at

Her courses for authors are here:

Her course Smart Business for Authors, can be found here:

Watch the recording of this episode on our You Tube Channel

262 episodes