Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.


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In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales.

You can contact Bill regarding this topic | LinkedIn.

84 episodes