How to Exert Your Influence and Vision Using Investigative Persuasion Techniques -- Michael Reddington


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Hey everybody--today I bring on Michael Reddington. Michael is the founder of inquisitive and is a forensic interviewer. If you dont know what that is----I didnt either. Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert influence. Michael says the cognitive processes that drive interrogation suspects to say “I did it”, is the same process that drive customers to say “I’ll buy it” and employees to say “I’ll do it” are all nearly identical.

Ive had the chris voss the head of the fbi hostage negotiation unit on this show covering similar topics. I want to know what strategies or tactics I can use to uncover a prospects hidden needs or desires and I want to know how to get them to say yes. How do you get them to the edge and then over the edge and into yes.

Before we get to the show I want to tell you about myradioexpert. Theres one marketing method that all top top producers have in common and that is that they are reaching the right consumers at the right time and there truly is no better way than radio and myradiexpert does it all---they identify the right station with the right demographics. They negotiation rates and build each client a custom schedule thats within their budget and they write all the copy. All you have to do is pick up the phone and go on listing appointments. If you want a listing business----you must do radio. Go to or send me a text to 619-301-0823 this may be the thing that changes your business and life.

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