Manage episode 274967714 series 1259851
3:54 - Most relevant digital marketing channels
13:50 - How do you know you're on the right track?
19:33 - Talking budget
31:15 - When should you switch to an offline marketing channel?
38:41 - Best tool setup
Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital marketing agency specialized in search engine optimization, which was acquired by Dept in 2018. In 2004, Lukas published the book “Suchmaschinen Marketing” (search engine marketing) and became known as one of the pioneers of this field in Switzerland. He also serves as a lecturer on the topic at several Swiss universities such as University of St. Gallen and Lucerne University of Applied Sciences and Arts.