EP #94 - Peter Käser: Disrupting Swiss E-commerce


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By Swisspreneur. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


2:57 - Splitting roles between 5 co-founders

10:05 - Testing the market

19:24 - Having net promoter score as your main KPI

25:40 - Disrupting the market and facing opponents

35:31 - Starting to hire people full-time


Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together with his co-founder Kilian Wagner, both of them bespectacled. VIU was originally conceived as an online-only store, integrating the entire eyewear supply chain and therefore offering higher quality at a lower price. But the founders soon realized that their customers like to physically try on their glasses before buying them. Today VIU has over 50 physical stores in 6 countries and several hundred employees. Peter holds a Masters in Banking and Finance from the University of St. Gallen (HSG).

139 episodes