Talking Tourism Episode #45 - Covid-19 Special: Social Media Strategy with Liza-Jane Sowden

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Liza-Jane Sowden is Tourism Tasmania's own social media guru, overseeing content on the State's own social media channels through the Covid-19 emergency.
Liza-Jane shares her insights on the social media trends through the current shutdown period, what platforms are generating interest, and what kind of posts are generating most engagement.
She also shares her practical tips and ideas for content that tourism businesses of all sizes can apply in maintaining your profile and engagement with your past and future guests through the shutdown. Many of the very same strategies she is applying in managing the State's destination profile.
Do yourself a favor - this really is essential listening for any operator managing their own social media presence and account.

69 episodes