Talking Tourism Episode #56: COVID Special - Market Insights with Tourism Tasmania's Research Guru, Dr Allison Anderson
Manage episode 264572190 series 2509780
Tourism Tasmania’s research and insights guru, Dr Allison Anderson, takes us through what she has been learning about customer behavior, wants and needs coming out of COVID-19 and how operators might be able to respond in their own business.
Dr Anderson also shares the key insights on recent on the Tasmanian intrastate visitor market, based on research influencing Tourism Tasmania's new Intrastate Marketing Activities.
To access Tourism Tasmania's market research insights visit www.tourismtasmania.com.au