Small biz 101: How to market your company on social media

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By WestStar MultiMedia Entertainment, Inc and Kim Komando. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It doesn't matter if you bring in millions a year or put all your effort into just keeping your small business running — you need to market your business online. With so many digital channels, how do you get the most bang for your digital marketing buck? Kim talks to Jeremy Wood of Hootsuite about using social media to connect with your audience. Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience.

334 episodes