How Web Stories Can Drive Massive Traffic to Your Site – Andrea Volpini

38:45
 
Share
 

Manage episode 286423319 series 2394600
By Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

391 episodes