Back To Basics: Facebook Custom Conversions vs Standard Events


Manage episode 259700426 series 83304
By Rick Mulready. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to another quick tip episode!

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?"

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.

Let’s dive in…….

If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at During this training, I break down and simplify the exact step by step process I use in my own business. You will also learn the common mistakes I see most people making with their ads and how you can avoid them.

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