17. The Niche of the Niche of the Niche with Trisha Jackson

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The Niche of the Niche of the Niche

with Trisha Jackson

Episode #17

After a 20-year career in marketing, my guest today Trisha Jackson hung up her corporate heels to go “all-in” on natural wellness. She turned her side hustle into a full time entrepreneurial success story. While building the Trisha’s Elderberries brand, she realized there was a big problem in the elderberry syrup industry: women were literally sabotaging each other’s’ businesses, daily. Given her skillset in building communities, Trisha knew that she could transform her competitors into her community.

In this episode you’ll learn:

How niching down is a really good thing

How you don’t need as many potential customers and clients as you think you do

And, how your competitors can be your collaborators

TRISHA'S WEBSITE

TRISHA'S INSTAGRAM

TRISHA FACEBOOK

33 episodes