Cleaning Up the Denim Business (with Tony from Kings of Indigo)


Manage episode 267692460 series 2687901
By Denimhunters. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Dutchman Tony Tonnaer has spent more than 15 years doing his part in making our shared denim addiction less harmful to the planet. After falling in love with denim during his time at Pepe Jeans in the early 00s, he became the CEO of Kuyichi, one of the brands that pioneered a more sustainable approach to making blue jeans. In 2010, Tony decided it was time to branch out on his own. That’s when he created KOI, also known as Kings of Indigo. Not long after, at the 2011 Bread and Butter summer show in Berlin, Tony presented his brand to the world. In this episode of the podcast, Tony and Thomas talk about the philosophy behind Kings of Indigo and how jeans can be more sustainable.

19 episodes