EP130: Behind-the-Scenes of WP Engine's make|SHIFT Film with VP of Enterprise Marketing, Monica Cravotta
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WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen to learn what it was like to launch during COVID-19, what goes into creating a film like this, and what the future of the film holds.RESOURCES MENTIONED IN THIS EPISODE
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