Manage episode 272291942 series 2385502
Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now.RESOURCES MENTIONED IN THIS EPISODE
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!