Collyn Ahart | Sell Your Pursuit Not Your Product

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By The DO Lectures. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Collyn talks about brand strategy, particularly how brands identify cultural and social roles and opportunities. Collyn emphasises the importance of a brand strategy to understand their role within the culture. Cultures are what make us feel connected to one another and part of something bigger. People want things they can connect with and if they can identify this to the brand, it brings the strategy to life.

Collyn Ahart helps brands connect with culture, with clients like Rapha, BSkyB, The Royal Mail and Divine Chocolate.

This means understanding and articulating a brand’s unique but often humble role in a culture’s shape and metabolism.

But what happens when there are no brands acknowledging a culture? A cultural opportunity? She has created an outdoors-wear brand for women for this very reason.

Recorded live at the global event in Cardigan, west Wales in 2013.

Watch Collyn's full talk here: www.thedolectures.com/talks/collyn-ahart-sell-your-pursuit-not-your-product

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172 episodes