262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business

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By Austin Brawner & Andrew Foxwell, Austin Brawner, and Andrew Foxwell: Ecommerce Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat.

Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses.

Tune in to learn how East Fork created a memorable marketing engine with a self-described “laughable” budget, what they’ve found to be one of the most critical business functions that’s often ignored, and how they’ve kept their store running through the challenges of COVID-19.

Episode Highlights
  • 4:44 How the 2008 economic recession introduced Connie to the world of craft pottery
  • 7:00 Reinventing pottery to reach the modern household
  • 11:16 Connie’s organic approach to content marketing and building a holistic brand
  • 13:35 The challenge of being the voice of the brand for a fast-growing business
  • 16:41 What East Fork leadership spends 90% of their time on to ensure successful growth
  • 19:23 Moving from WordPress to Shopify and the effect it had on demand
  • 21:27 How East Fork is managing production and customer expectations in a COVID-19 world
  • 23:36 Analyzing profitability and venture capital funding for a capital intensive business
  • 26:21 How East Fork’s leadership style has evolved during COVID-19
  • 27:59 The many hats Connie wears as a cofounder
  • 30:30 Connie’s process for creating honest and authentic brand collaborations
  • 33:05 How to stop following the herd and create space for radical thinking

275 episodes