EP461: A Creative Marketing Strategy Your Competition Isn't Using (& Probably Doesn't Know About)


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By Alex Pardo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Alex recently came up with an interesting idea for his direct mail campaigns. He hasn’t tested it out yet, but he shares with you today on how you can take advantage of this hot new QR code trend and implement it into your marketing.

Key Takeaways:

  • What’s working when it comes to marketing isn’t always the right question to ask.
  • Always be a student of marketing.
  • How do you stand out in a competitive market?
  • Believe it or not, some people are having success with newspaper ads.
  • Alex hasn’t had a business card since 2009.
  • QR codes are a great (and efficient) way to get someone's contact info. It's also a great tool for marketing!
  • What if your direct mail pieces had a QR code on them?
  • Alex hasn’t tried this idea out yet, but he thinks it has legs.
  • If you test it, let Alex know how it works in your business!
  • FYI - Most of the time, Alex sees a response from the 4th or 6th mailer when they do a direct mail campaign.


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“Become a student of marketing. If you know marketing & sales, you’ll never starve, you’ll never go broke no matter what business you’re in.”

“I’ve always found business cards to be completely useless and pointless..”

“Everyone knows with marketing it’s consitensity, so direct mail, it’s making sure you’re hitting that list every 4-6 weeks.”


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472 episodes