601. Measuring the Hard-to-Measure with Marketing Mix Modeling


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By Sangram Vajre. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sometimes in life, it’s the hard-to-measure things that make the biggest impact.

Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.

But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.

In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.


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740 episodes