Manage episode 261715033 series 2087243
By throwing out many of things we thought we knew about how to develop a buyer persona, Adele shares her methods for getting the answers you actually need to market to your buyer effectively.
- The 2 biggest myths about knowing your buyers
- Why it is not enough to simply have a picture and a name for a Buyer Persona
- How to interview your buyers effectively
- Why demographics are rarely as important as you think
- Adele Revella’s new book: Buyer Personas
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