608. Deep Personalization, and the Next Generation of ABM

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By Sangram Vajre. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sometimes it’s good to take things up a notch.

Perhaps your ABM program has some wings, or you have some ABM tech … but you want to take things deeper. This is the #FlipMyFunnel episode for you.

This week’s #TakeoverTuesday episode is hosted by Steve Watt, an ABM Strategist. He interviews Meredith Fuller, Managing Director of Buying Engagement at Quarry.

Quarry is a B2B agency, that was, once again, named to the top 10 US B2B marketing agencies. And to top that, they were the only one singled out as specialists in ABM.

Meredith unpacks:

  • How intent data can go one layer deeper than traditional analytics
  • How behavioral data builds on predictive analytics
  • The difference between table-stakes personalization and depersonalization

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668 episodes