626. Marketing Automation Unleashed

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By Sangram Vajre. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing automation platforms can be complex.

There is a specific process to follow for set up, and then once the technology is set up it’s time to dig in!

But what happens when the training period is over, and your team is left to actually utilize the thing? Teams are tapping into only 30% or less of their platform's capabilities, and Casey Cheshire, Founder & CMO of Cheshire Impact really wants to help change that.

What we talked about:

  • Marketing automation implementation
  • Tapping into the platforms full potential
  • Utilizing the information and streamlining that automation brings

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