Manage episode 235258018 series 1691214
Customers don’t want to be sold to. However, they do want to hear from business owners who can offer solutions to their problems. So how can you craft your marketing and sales messages in a way that resonates with your prospective clients and gets them to take action? Through storytelling!
I’m joined by Chris Lema, leader, speaker, and Vice President of Products and Innovation at Liquid Web. Chris is a master storyteller with a story for every scenario. He shares a few of his powerful storytelling techniques in this episode.
Chris’s Leadership Blog
A huge thank you goes to our show sponsor:
Abby Connect, the live receptionist service loved by small businesses. Get your 2-week free trial and $95 off your first month at http://abbyconnect.com/genwhy
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