Manage episode 269420252 series 1298815
To forecast the next fashion trends, Soludos founder Nick Brown looked to past crises.
Before the 2008 crisis, "it was all about ornaments and stuff being very sexy and over-the-top," Brown said on the Glossy Podcast. "Then in 2010, it shifted toward minimalism and modernism."
Brown wagered that fashion will stay on the minimalist side. But either way, shoes are a tough category. "In some of these customer surveys, and certainly in my own life, I'm only buying what I need to, and I'm not going out that much," Brown said.
As a result, Soludos is focusing on fewer products and sustainable production.
Product delivery has also evolved. Soludos' sales have moved online; 70% of its sales now come through its own website, Brown said. "We've all seen the numbers that, in two months, there's been 10 years' worth of e-commerce penetration," he said.