In Search 65: The World of Marketing & Search from the Perspective of Confirmation Bias


Manage episode 257448337 series 2462000
By The In Search SEO Podcast and Rank Ranger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today we welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing! · When confirmation bias works for and against your marketing efforts · The line between right and wrong when leveraging confirmation bias · How confirmation bias plays itself out in the Googleverse Plus, how Google’s machine learning is assimilating COVID-19 topics into the search results. Resources: Signup Form for 3-Months free access to our reporting dashboards: #SEOChat: Marie Haynes Informal Survey: Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing: Host: Mordy Oberstein Special Guest: Carolyn Lyden Presented by Rank Ranger:

89 episodes