In Search 68: Boosting Your Profits with Psychologically Sound UX


Manage episode 260040100 series 2462000
By The In Search SEO Podcast and Rank Ranger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site: · Speaking to user psychology to boost conversions · How to drill deep into user mindset · How to find and send the right messages with your UX Plus, how to qualify your Featured Snippet wins! <<<< EPISODE SUMMARY>>>> We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile’s message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect and the importance of focusing on each. He goes on about the psychology of human emotions and how to get into the mind of a user. Khalid then shares a few CRO stories each with different lessons on learning the user’s behavior. Khalid ends with comparing CRO and SEO and that at the end of the day the goal is to increase sales and how understanding who your competition is important in increasing your conversion rate. In the next segment, Mordy shares an article that showed the % of time certain SERP features appeared alongside Featured Snippets on the same results page. Mordy clarified that the article was not meant to say that if a certain feature was appearing with your Featured Snippet that you will automatically lose traffic, but rather that you should investigate further to see if the other feature is really competing with the user’s attention. Each case is different as some features will share the same intent while others will not. Timestamps: Using Psychology to Build a UX That Drives Sales [00:08:53 - 00:38:14] How to Understand How Powerful Your Featured Snippets Really Are [00:39:00 - 00:57:08] SEO News [00:57:27 - 01:03:54] Resources: In Search SEO Podcast Episode 38: What SERP Features Do Featured Snippets Compete With?: How To Qualify Google Rankings: Advanced Ranking Tips: Hosts: Mordy Oberstein Sapir Karabello Special Guest: Khalid Saleh Follow the podcast on Twitter: Subscribe: Presented by Rank Ranger:

89 episodes