In Search SEO 55: Breaking BERT for SEO Down Into Its Simplest Parts


Manage episode 250275011 series 2462000
By The In Search SEO Podcast and Rank Ranger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts: · What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!

88 episodes