In Search SEO 58: Why SEO Needs PPC & PPC Needs SEO


Manage episode 252436176 series 2462000
By The In Search SEO Podcast and Rank Ranger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC: · Why the myths about the lack of PPC & SEO synchronicity are not just false, but harmful · What goes into synching your SEO and PPC teams · Unifying PPC and SEO at the vertical level Plus, the who, what, when, where, and why of Featured Snippet deduplication Host: Mordy Oberstein Special Guest: Navah Hopkins Presented by Rank Ranger:

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