Ep. 110: Ron Alvarado - Ficks Real Fruit Hard Seltzer

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By Jim Duane, Jim Duane: Winemaker, and Wine Educator. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode features Ron Alvarado, who is one of the founders of Ficks Hard Seltzer. Our conversation covers Fick’s start up based in San Francisco, the early days of low-sugar mixers, the path to learning fermentation with orange juice, flavor stability in cans, the warfare of store shelf placements, and the quest to find and produce real fruit flavors in their seltzers.

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